Best networking email subject lines: A beginner’s guide on writing effective email subject lines

For every email you write, certain principles govern its structure. Among them, networking emails get neglected in terms of importance. However, the reason traces to two factors- lack of a good intro and timely follow-up led by a catchy subject line. Grabbing and retaining the attention of leads stand equally important when it comes to networking emails. In other words, a subject line can be a big fail if it doesn’t inspire action.

Ways to write compelling email subject lines

When done right, the chances of quick responses come high. Now the question is how to climb the heights efficiently? Below are a few tactics that can help you scale the process:

Keep the headline short and scathing

Ideally, a subject line shouldn’t exceed 3-4 words (approx 17-40 characters) to sustain the recipient’s attention and accommodate the preview space. While the length might vary by the type of device and email application, it’s always wise to go by the thumb rule.

Personalize

Mentioning the prospect’s name in the subject line increases the chances of getting clicked by 50%. Now that if they’re strangers to you, try to refer to something personal and relevant. It might be a recent publication that you found striking) or a common passion that you share with them.

Don’t include words like ‘join’, ‘invite’ and ‘confirm’ in subject lines. Instead, draft selective versions with variance.

When Following Up, Spark Their Memory

In your follow-up email subject lines, be sure to refer to your past meeting or conversation. This will help your recipient remember who you are, and the steps you have hoped to take next.

What are the must-try email subject lines?

1. A subject line should state the goal of the email in a personalized way before the recipient opens it. When the motif comes clearly established, things are better channelized in the right direction. You can write- Fellow(interest) who would love to connect.

2. Recognizing one for their achievements undoubtedly creates a spark at the back of the mind. You can come across interesting blogs and articles shared by leads or featuring them on LinkedIn. Find out the one which you like genuinely and would be curious to explore more. Refer to the same in your email. The time spent in reading the resources provides enough reason to give back a return favor. The subject line can be Interesting in exploring more about your recent article on (topic).

3. Most people like to give advice and enrich others with their knowledge. It gives them a sense of empowerment and confidence in their respective fields. Once you state the interest in your subject line, leads will be eager to help you with the answers. On top of that, you can use the trick in all industries. But one should ask a clear question without ambiguity. Write- Looking for advice from an (industry) expert.

4. Establishing connections with one gets easier when you have a common ground with them. It might be an idea, perspective, or thought to resonate on both sides. Putting the same in the subject line will reveal that you follow the leads, agree with their opinions, and want to inject confidence in their respective endeavors.

Frame it like this- I admire your thought, idea or opinion shared on(platform).

Whether it’s sales or networking emails, you should always prioritize follow-ups. On the other hand, subject lines can sell them to your leads, unlike anything.

5. Follow-up emails serve every purpose to emphasize the previous email. You should remind the reader how much you enjoyed the one-on-one chat. The strategy helps carry forward the conversation by expressing gratitude from the very beginning while adding warmth to the message. Also, mention the source of contact by referring to the event you met the lead or chit-chat that you had over a cup of coffee. The subject line can be-

Loved our chat and hence followed up from (name of the source).

6. This is the simplest form of subject line that can be used in a follow-up. While a good subject line delves straight into the point, it also commits to a greater degree of personalization by mentioning both the sender and recipient’s name. Meanwhile, the pattern lures a reader to open the message urged by a sense of mystery. It can read- Hey (lead’s name), this is (your name).

7. This pattern can establish your goal from the start(before the mail is unboxed). Think about yourself seeing a straightforward subject line in your email inbox. Won’t you click on it right away? That’s the motivation. Frame the sentence like this- I enjoyed our meeting(place) and would love to reconnect with you!

8. You might be receiving “hello again” emails in the inbox frequently. However, this pattern governs with a tweak to it, ideal to grab some time from a busy proprietor’s life. How to draft it differently? Write- Hey there,(prospect’s name)! Indeed, the purpose remains the same but with heightened interest levels.

48 networking email subject lines to establish relationships

  1. Reaching out for some expert advice on [topic]
  2. (Mutual connection) suggested I reach out to you
  3. Hello(name), I have a quick question on (topic)
  4. Congrats on your (recent accomplishment)
  5. Referred by (name) to discuss (topic)
  6. Introducing myself
  7. Do you know (mutual connection name)?
  8. Fellow alum from (college) who loves (industry)
  9. Just came across your interview with (name)
  10. (mutual connection) suggested we meet 
  11. Fellow (city) resident who would love to get in touch
  12. About your work
  13. Would like to hear you on (topic)
  14. Your recent interview caught my attention like anything
  15. Looking for advice from an (industry) expert
  16. I loved your opinion in (publication)
  17. Do you know (connection)?
  18. Admire your contribution to (publication)
  19. My opinion on (topic), what do you think about it?
  20. (name), I see you like (type of product or service)
  21. I completely agree with your thoughts on (topic)
  22. Happy (holiday/birthday/anniversary)!
  23. Fellow member of (program) who would love to connect
  24. Looking to learn more on (topic)
  25. (name), thanks for mentioning (your company/offering) on (platform)
  26. Aspiring (industry) professional looking for advice from the best
  27. We met at (place/event)- following up
  28. What a great post on LinkedIn
  29. Hi (name), I think it will interest you
  30. Saw you on Twitter
  31. (Name), can you please help me with (topic)
  32. Indeed, you were too impressive
  33. I have some breakthrough info on (topic)
  34. Are you planning to attend the (upcoming event)?
  35. You surprised me about (topic)
  36. (Name), let’s collaborate
  37. I follow you on (social media)- can we chat?
  38. Feedback on your interview with (connection)
  39. How about free drinks?
  40. Can we have lunch together?
  41. Will you be free for dinner on (date)?
  42. Key takeaways from (event)
  43. Re: (original subject line)
  44. (name), have you thought about our call on the other day?
  45. A quick hello (and congrats on your achievement)
  46. Re: (post title) (site)
  47. Let’s catch up somewhere on your convenient day!
  48. Happy (season)!

Tips on How to Write a Networking Email Subject Line

Keep it brief and to the point

Since 41.9% of emails are read from mobile devices, long subject lines would be simply a waste of time and effort. On the other hand, lengthy sentences might trigger spam factors. Therefore, a wise way would be to use a subject line checker, so that you stick to the best criteria. It can help avoid spelling mistakes, grammatical errors, and unclear details. You can also get a rough sense of your message concerning readability, engagement, word count, and deliverability.

Schedule it rightly

How can you ensure the chances of opening emails by the leads? Schedule it in the work hours between 9 am to 5 pm. Avoid sending them before holidays or at the end of weeks which might leave the mail unnoticed in the inboxes. Either way, even if the leads wish to respond to you after their private time, chances are they will forget.

Commit to sincerity

If you promise something to your prospects in the email, deliver it. If you try to tweak the motif anyhow, your brand will face the heat. Therefore, you should make your prospects feel the happiness of serving them with some kind of sincerity. Thatb will itself play the game for you.

Explore new formulas every day

While a particular pattern might deliver success for a specific individual, that might not be the case every time. Don’t be formulaic while sending emails. Think the other way- if your prospects are receiving the same emails again and again, it would feel robotic and cold.

Consider the situation

Your networking email subject line and body should concern the current situation of the prospect. Don’t bring something out of the blue. Including factors like place of meeting, the personality of the lead, and things you two have in common would be a unique strategy to get hands on. When the leads will know about your vested efforts, they will also reward it somehow.

Be prompt to connect

As the saying goes, the quicker you take the action, the better you get benefitted. Coming to this context, if you’ve attended any networking event recently, don’t be late to contact your prospect. Connect with them within a day. Otherwise, leads might forget things to some extent, hampering the connection.

Introduction Networking Email Subject Lines

Always remember, that your subject line does the same purpose of meeting one in person. Hence, focus on clarity, straightforwardness, and memorability of your message. Don’t force into artificiality. Stay open, confident, polite, afresh, and of course different from others.

Introduction to industry experts

If you’re reaching out to a popular industry expert, don’t indulge in a wild approach. Because if someone is already established in their fields, impressing them won’t serve your motive. Neither will they have time for your wit. In such a case, be humble and precise. Being too polite can even hurt.

Introduction to an influencer

If you want to promote your brand through an influencer, get certain things right before you connect to them. When approaching an influencer, adopt a flexible and friendly subject line. You can use something notable from their niche or life and include appropriate emojis to appeal. That will help keep the goal short and relevant.

Examples:

  • I am inspired by your post on (social media)
  • (name), your latest work is mindblowing. Let me pick the talent.

Introduction to someone who shared an article or thought online

Just praise their work or put up a complaint. 

Examples:

  • I have recently gone through your article and would like to ask a couple of questions on the same
  • Your piece has inspired me like anything. Can we discuss it further?
  • I have different insights on the topic you’ve recently covered

Following up after meeting

The form of meetup and time spent in communicating with your contact should decide on the tone of email i.e. casual or polite.

Examples:

  • It was an honor speaking to you in the meetup, (name)
  • Was wondering about your words in the meetup. How about taking it forward?
  • Hey (name), I enjoyed our talk so much. Ping me when we can talk more.

Follow-ups are a great way to carry on with a thread of conversation led by the remarkable experience of readers.

Key takeaways:

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