Orchestrate Lead
Generation and Play a Key
Role In the Sales Cycle

B2B Marketing generates leads and then Sales takes
them over. Right? Not exactly. To increase the sales
conversion, marketing must nurture all leads alongside
of the buying process, assisting the Sales organization.

Our experienced B2B marketing and sales teams
created an eye-opening Marketing Process & Buying
Cycle Alignment Chart, examples of campaigns you
can run, all embedded into the comprehensive guide
on everything you need to do in lead management.

Best Practices for B2B Lead Generation whitepaper cover

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